The freedom to be your true sexual self
Sex is fluid. It’s self expression. It's a connection – between yourself and other people, mind as well as body. Free from outdated rules and limitations, it’s an act of empowerment. 

From the first lubricated condoms to pioneering dual pleasure protection – Durex always led the change. Now it’s time for another new era. Championing real sex, real intimacy, real desires. Changing the conversation. And giving consumers confidence to explore, experiment and enjoy on their own terms.

Durex’s new identity celebrates sex in all its forms. Until now the logo was locked inside itself. Today it’s breaking through its historical holding shape – the lozenge - heroing the ‘X’, turning into a symbol of intersexion and connection as well as sexual freedom.
This principle informed all our motion, from various logo animations, to how our suite of background stages come to life, as well as how to elevate our type with a ‘judder’ that truly embodies the brand – a catalyst for that moment of pleasure.