The limitless wonder of growth
The new identity for the RHS is rooted in a new design idea: the limitless wonder of growth. Visuals consistently evolve and transform by layering textures, vibrant seasonal colour palettes and a mix of historical botanical illustrations (from the RHS Lindley Library) and typefaces alongside new moving imagery across all of their communication. The motion language is never static, always naturally moving upward, capturing the rhythm of life. This includes the botanicals, carefully crafted leaf by leaf to have a sense of natural growth. Read the full case study here