Here's a selection of my favourite TV promos from my time at Scripps/Discovery.

Gold Rush
Gold Rush is Discovery Channel’s biggest franchise, spanning 10 seasons and generating 3 equally successful spin-offs. We were asked to link all Gold Rush titles together under one umbrella campaign with coherent messaging and look & feel, so we designed the campaign around “The Rush Never Stops”, a dynamic line that can be changed according to each show or character (i.e. “The Journey Never Stops”, "The Quest Never Stops", etc). This is also, in its simplest form, a way of telling our audience they can watch Gold Rush content all year round. The inspiration behind the design approach is a Gold Rush superhero universe where all shows belong to the same world.

Expedition Unknown
'Hunt for Extraterrestrials' is a new series of Expedition Unknown specials. This 30-second GFX promo pays homage to the alien conspiracy theory TV genre by framing the narrative around the alien investigation that started with the Roswell incident in 1947.

Travel Channel’s Big Weekender
Summer brand spot for Travel Channel UK.